UX/UI Design
Other Projects
At a glance
I’ve gathered these extra projects to give you a broader look at my work over the years. I kept the main portfolio focused on deep strategy, so these are shorter snapshots of other problems I’ve solved.
Landing Page Redesign
Product Designer & Researcher @ Bedside Chats
I redesigned a landing page for Bedside Chats to reach a tough audience of 80-year-olds with almost no tech experience. I led the research and created a Content Priority Pyramid to align the team and stop everyone from guessing about the content.
- I ran weekly syncs with engineers in an agile format to make sure every design choice was actually buildable.
- The project was fully developed and handed off successfully to the engineering team.
Dashboard CREATION
Product Designer & Researcher @ Wexner Center
I led a research project to help doctors make better clinical decisions using patient data. I improved a co-design toolkit and interviewed eight physicians to uncover their actual needs.
- Turned research data into a prototype to test assumptions early.
- Used low-fidelity testing to validate ideas without wasting development budget.
- Mapped the doctor’s decision-making cycle to guide the project’s long-term strategy.
The final report now served as the primary roadmap for the team’s future design goals.
WEBSITE REDESIGN
Product Designer & Researcher @ BRASA
A student organization at The Ohio State University needed a central hub to support Brazilians living abroad. Their existing resources were scattered, and they lacked a clear digital identity and a structured way to guide students through complex bureaucratic processes.
- Defined the branding and mapped user workflows to ensure students could find critical resources without friction.
- Developed the full website on WordPress with a focus on SEO to increase organic reach.
- Created the initial content strategy, including step-by-step guides for driver’s licenses and passport renewals to solve immediate user pain points.
Landing Page Redesign
UI Designer @ Stone Electronics (Case Study)
I took a very confusing site and rebuilt it for total clarity. As the sole designer for this case study, I focused on removing the friction that stopped customers from actually finding products.
- Analyzed modern design patterns to replace outdated and messy layouts.
- Simplified the navigation and visual hierarchy to make shopping intuitive.
Creative Processes
Here is more of how I work with users and stakeholders to solve real problems. These are shorter snapshots of the creative processes I’ve led over the years.
Dashboard Co-design Session
A toolkit for a dashboard co-design session with power users.
Value Proposition Canvas
Synthesizing market research conducted through dozens of short interviews.
Neighborhood Identity Study
Co-designing a neighborhood with users to identify opportunities for improvement.
Love/Hate Letters
Users participated in a Love/Hate letters session to provide feedback on a software that was to be redesigned.
User Interview Toolkit
Students’ feelings about different class formats during the pandemic were explored through evocative images.
Brainstorming Workshop
To attract new talent, we ran a “Game of Life” workshop with HR to redesign the company’s Employee Value Proposition (EVP).
Concept Testing
Design concept development and testing with final users, specifically physicians.
User Journey Mapping
Creating a visual representation of a user’s journey to collect feedback on a prepaid service. This mapping helped identify positive and negative experiences, opportunities for improvement, and key points of contact with the company’s website, SMS, or call center.
Co-synthesizing Insights Workshop
I organized a synthesis workshop with my design team to expedite the creation of a final report for a high-priority project that demanded rapid delivery.
